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Media Buying Toolkit · 2026-07-29 · 8 min read

Free Tools for Media Buyers: The Complete FictioFactori Toolkit

Five free tools for media buyers: uniquify creatives, audit domains, extract design tokens, track events, export sites you own. Free with an account.

The FictioFactori toolkit is five free tools that cover the operational routine of media buying: Creative Uniquifier for file-level creative copies, AdInfraCheck for domain infrastructure checks, Design Extractor for design tokens, ArbCalendar for event tracking, and Web Archive for exporting sites you own. All five are free with a registered account.

They're not five random utilities. They're the five chores that decide whether a campaign lives or dies, pulled out of a working buying workflow and made boring. New to the funnel side? The white page vs pre-landing vs landing piece maps the page types these tools maintain. The short map:

The problem The tool What you get
Same creative needed in many accounts Creative Uniquifier Up to 32 algorithm-unique files per job
Don't trust a domain before spend AdInfraCheck 17 infrastructure checks plus screenshots
Need a page's design as a starting point Design Extractor W3C design tokens: JSON, CSS, Tailwind
Moderation shifts blindside campaigns ArbCalendar Event feed with Telegram alerts, 0–30 days out
Need to move or back up your own page Web Archive Validated static bundle, desktop and mobile

Details below, one tool per section: what it does, when to use it, and the limits that matter.

Creative Uniquifier: one creative, many unique files

What it does. Upload one ad creative — JPEG, PNG or WebP, up to 15 MB — and get back up to 32 copies that look identical to a human but read as different files to a platform. Each copy gets pixel mutations (±2% color and brightness, a 1° rotation, a 1% crop), re-encoding (new SHA-256, ±1px dimensions), and fresh realistic EXIF metadata. No AI regeneration, no watermark. Every copy ships with its recorded mutation recipe, so results are reproducible. The free tier allows 3 job starts per minute — a rate limit, not a paywall.

When to use it. One creative living in many places at once: multiple ad accounts, several campaigns in one account, shared across a team, relaunched into new ad sets. Platforms fingerprint files by hash, perceptual hash, and metadata; identical uploads get grouped and lose delivery. One file per destination fixes that.

The honest limit. File-level uniquification doesn't change the visual DNA. Meta's Andromeda groups creatives into a shared Entity ID by visual similarity, so mutated copies stay in one group. If the visual itself must change, that's the paid regenerator's job, not this one's.

Creative Uniquifier

AdInfraCheck: check the domain before you spend

What it does. Paste your white-page or landing domains and it runs 17 modules: WHOIS, DNS, IP info, SSL, HTTP probe, reputation across 30+ blacklists plus Safe Browsing and VirusTotal, content parsing, tech stack, cloaking signals, security headers, email infrastructure, domain history, social signals, Core Web Vitals, GDPR and Google Ads compliance. Each module reports separately, so you see which layer failed. A real browser then captures full-page screenshots at desktop (1440×900) and mobile (375×812), plus a scroll video — the page the way a reviewer sees it. Everything packs into a downloadable ZIP.

When to use it. Three moments: before launch (point spend only at clean domains), buying domains in bulk (compare mode runs batch A against batch B on the same parameters), and after a rejection wave (creative problem or infrastructure problem — now you know which).

The honest limit. It shows the technical layer. No tool can promise a moderation pass. Passing all 17 checks means infrastructure won't be the reason you're rejected.

AdInfraCheck

Design Extractor: read a landing's design system

What it does. Paste a URL and a real browser renders the page, reads its computed CSS, and structures the design into tokens: colors, typography, spacing, border radii, shadows, component styles. You get tokens.json (W3C design-token format), tokens.css, a Markdown spec, and a Tailwind theme — formats a page builder or an AI coding tool consumes directly.

When to use it. A page in your niche has the look you want as a starting point: extract the tokens and hand them to a developer, or send them straight to Forge, the platform's white-page generator, which builds in the same design language. It also works as a baseline tool on your own pages before a redesign — extract first, so the new build has something concrete to match against.

The honest limit. Tokens mode (the free tier) extracts the design system; it doesn't clone layouts or rip assets. The paid mode reverse-engineers the page into a rebuild prompt for AI builders. Start with tokens — they cover most "I want this look" jobs.

Design Extractor

ArbCalendar: events that move moderation and traffic

What it does. An event feed built for buyers. Scheduled events: platform conferences, announced policy-update dates, elections, major sports. Breaking events: enforcement waves, ban clusters, regulatory actions. Derived events: consequences chained to a parent, so you see an announcement become an enforcement wave. Every card carries the primary source link, affected verticals and regions, impact direction, a confidence label, and a recommended action window. Events are tagged across ten verticals — crypto, nutra, gambling, igaming, dating, finance, sweeps, ecommerce, mobile, other — and filtered per region. Telegram alerts arrive 0–30 days before impact, filtered by your verticals, regions, and event classes.

When to use it. Planning the next two to four weeks. A moderation-tightening window on the calendar is the time to re-check pages and have appeals ready — not the time to launch fresh spend.

The honest limit. Impact reads carry confidence labels by design. When the factual base is thin, the card says so instead of guessing. It's a planning input, not an oracle.

ArbCalendar

Web Archive: export sites you own

What it does. Captures a bounded, same-origin copy of a site you own — up to 20 pages, 4 levels deep — across desktop and mobile viewports, validates the result, and gives you a downloadable bundle with a report of what won't work offline. Two modes: raw export, or script-processed export built from offer facts you provide (name, description, locale).

When to use it. Moving your landing off a host you're leaving. Keeping a working offline copy before infrastructure changes, so a bad migration doesn't take a live campaign down with it. Freezing the control before an A/B test. The full discipline is in the landing page backup strategy piece.

The honest limit — and the hard rule. Dynamic APIs, service workers, signed media, and authentication may not survive offline; the validation report lists the gaps. Download links expire 24 hours after issue. And the rule is absolute: only sites you own or are explicitly authorized to archive. Every job requires an ownership attestation and a written authorization statement before it runs.

Web Archive

FAQ

Are the tools actually free?

Yes — free with a registered account. Each tool has practical rate limits (the uniquifier, for example, allows 3 job starts per minute), and some have paid tiers for heavier jobs like visual creative regeneration or design rebuild prompts. The five tools above run at no cost.

Which tool should I start with?

The one matching your most expensive current problem. Spending on unchecked domains? AdInfraCheck. Launching tests without baselines? Web Archive. If in doubt, start with AdInfraCheck — domain infrastructure is where the most preventable money dies. Most buyers end up running all five within a month, not because they're told to, but because each tool removes a chore that was eating an hour.

Do the tools work together?

Yes. The chain is: check the domain (AdInfraCheck), extract the design (Design Extractor), uniquify the creatives (Creative Uniquifier), archive the page before testing (Web Archive), and watch the calendar for moderation windows (ArbCalendar). Each step hands evidence to the next: the domain report says the infrastructure is clean, the tokens give the build a design target, the archive freezes what shipped. Each is useful alone; the sequence is the workflow.

Can I use Web Archive on competitor pages?

No. It's for sites you own or are explicitly authorized to archive, enforced with an attestation and a written authorization statement before any job runs. The toolkit is built for operating your own assets.

What data do the tools see?

AdInfraCheck hits live reputation sources at run time — blacklists, Safe Browsing, VirusTotal — so results reflect the current state. Design Extractor and Web Archive render pages in a real browser. ArbCalendar parses official sources and links every card's primary source. None of the free tools asks for your ad account access.

Get the toolkit

All five tools are free with one registered account:

Register once, run the one that matches this week's problem, and add the rest as the workflow demands.

By the FictioFactori editorial team — we run these tools in our own buying workflow. Last updated: July 2026.